Situation
Holonis's tools for content creation offer no incentives for the users to author engaging content. The current experience is dry, difficult to navigate in addition to appearing dated. Users don't create in the way intended. This leaves the entire platform void of legitimate content.
Task
Create a new experience that entices users into creating more and better content. By authoring superior experiences, users will better be able to communicate stories, sell products and create a real presence. This will create engagement across the platform.
Action
Research into other social networks showed how limited the Holonis page creation experience is. Users demand image filters, creative use of text, and other tools to enhance their content. Wireframes were created along with this journey along with low fidelity prototypes.
Results
Thew new content creation tool is currently a work in progress. At the moment, the business has signed off on this approach. A/B testing is being performed along with other data collection. High fidelity prototypes with motion have also been created.
Detailed Screens
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